His Father Suryaprakasa Rao was an Agriculturist and a Priest by profession. He himself was a qualified engineer and finished his B.Tech from NIT Warangal and M.Tech from IIT Kharagpur. Along with pursuing degree he started penning down lyrics. He initially started his career as a software engineer in Bengaluru. He got an offer to write lyrics for private albums. In the process he penned down songs for few Kannada films and was supported by renowned Kannada Actor and Director Ravichandran.
He initially started his career by assisting Sirivennela Sitaram Sastri. He made his debut in Tollywood industry by penning down two songs for the film Yuvasena. His first major breakthrough was with the song Om Namaste Bolo of the film Ready. There was no turning back after this film and today he is one of the most sought out lyricist of Telugu Cinema. He has penned down lyrics for over 100 Telugu films. He is also one of the highest paid lyricists in industry.