In 2005 Riff started rapping, he recorded and made CD’s of his rapping and distributed them in malls. In 2008 he took help of social media platforms like YouTube, Myspace etc. and started releasing his songs there.
Riff was determined to make it big and got cast in the second season of MTV’s show “From G’s to Gents” in 2009. His appearance and ad-libs left a lasting impression on the judges as well as the audiences. He, along with Simon Rex and Andy Milonakis formed a rap group called “Three Loco” in 2009.
Talented Riff released many songs over the years like “Jose Canseco”, “Larry Bird”, “Time” and a hit album “Bird on Wire” which has more than a million views in just two months. He later on released many hit albums like “Neon Icon” in 2014, “Peach Panther” in 2016.